Pakistan’s Rice Production: Pakistan is the 10th largest producer of rice globally, contributing over 8% to the world’s total rice trade. In 2019, Pakistan produced 7.5 million tonnes of rice.
Pakistani Rice Dishes: Rice is a staple in Pakistani cuisine, with popular dishes like Biryani, Khichdi, and Karhi chawal. Basmati rice, known for its flavor and quality, is a major player in these dishes.
Culinary Practices: The rice preparation process involves rinsing, soaking, and parboiling. The method aims to achieve al dente rice, with the final stage involving steaming to perfection.
Naming the Rice ‘Kashmir’: The name ‘Kashmir’ is inspired by the region starting from the Himalayan Mountains’ foothills and progressing southward. The city of Kashmir, shared between India and Pakistan, is a cultural treasure. The name also draws associations with Cashmere, known for its softness and produced from Pashmina goats’ feathers.
Package Design: The brand’s icon includes an illustration of a local character with regional characteristics. The design incorporates elements like the iconic arches of the region’s architecture. The package proudly displays the “GMP free” phrase, indicating that the rice is produced without genetically modified organisms (GMOs).
This comprehensive approach not only emphasizes the quality and cultural significance of Pakistani rice but also ensures transparency and adherence to international standards in the production and branding processes.
